Members of the public could redeem a quota for a free local tour upon spending HK$800 in physical retail or dining outlets, generating consumption chain and boosting the domestic tourism simultaneously. The campaign was well received by both the industry and the public, with more than 3.7 million visits to the campaign website by the end of the year.Ī second phase of "Holiday Home" launched in late October with a Free Tour program. The one-stop platform provided over 15,000 offers in dining and retail outlets and attractions. With visitors and Hong Kong people both unable to travel, the HKTB launched a first-of-its-kind promotion to encourage Hong Kong people to be tourists in their own city as a way to boost domestic consumption, deliver a positive message about Hong Kong to source markets, and generate confidence among visitors considering coming to the city in future.Ī "Holiday Home" promotional platform launched in June.
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